Author Archives: Joseph Summers

Web traffic can be analysed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. A hit is generated when any file is served. Web traffic exchange sites work by allowing members to list their pages and accumulate points to spend on views, points in which they accumulate through viewing other web pages. This process can be extremely tedious but it does work and work well indeed. Web traffic analytics not only keeps us honest, it can, in the best possible sense, help justify our existence and our value. When clients can see that user experience recommendations lead to specific, positive changes in the behavior on their site, thats powerful stuff. Continue reading →